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Grandma Rose, a self-taught investor, explained that instead of just buying Happy Meals, David could own part of McDonald’s. That afternoon, Grandma Rose would teach David how to buy his first share of McDonald’s and become an investor. That moment lit a fire and sparked a lifelong passion for helping people take control of their money, invest in their future, and build lasting wealth.

It all started with a Happy Meal.

®

At seven years old, David Bach sat across from his Grandma Rose at a McDonald’s, savoring his fries when she surprised him with something that would change his life forever: his first financial lesson.

His most recent bestseller, The Latte Factor®, became an instant New York Times and international hit. His runaway #1 bestseller The Automatic Millionaire® spent an extraordinary 31 weeks on the New York Times list, and David is one of the few authors in history to have four books simultaneously on the Wall Street Journal, BusinessWeek, and USA Today bestseller lists.

Among his most iconic works is Smart Women Finish Rich®, one of the most popular financial books for women ever written, with over a million copies sold and more than a decade on bestseller lists. Other bestselling titles include Smart Couples Finish Rich®, Start Late, Finish Rich, The Automatic Millionaire Homeowner, Start Over, Finish Rich, Go Green, Live Rich, Fight for Your Money, Debt Free for Life, The Finish Rich Workbook, and The Automatic Millionaire Workbook.

David Bach is the author of twelve national bestselling books, including ten consecutive New York Times bestsellers — with two hitting #1 — and twelve Wall Street Journal bestsellers. His books have sold over seven million copies and have been translated into more than 20 languages worldwide.

One of America’s most trusted financial experts and bestselling authors of our time.

The Media’s Go-To
Expert on Money & Wealth

From Oprah and NBC’s Today Show to bestselling
books and radio shows, David Bach has reached over 100 million people with his timeless money advice.

Over the past two decades, David Bach has reached over 100 million people through his books, podcast, seminars, newsletter, and thousands of media appearances. A longtime contributor to NBC’s Today Show (appearing over 100 times) and a featured guest on The Oprah Winfrey Show (six times), David has also appeared on CNN’s American Morning, ABC’s Good Money, CBS Early Show, The View, Fox News, Fox Business, CNBC, and more.

He produced and hosted two acclaimed public television specials — Smart Women Finish Rich and The Automatic Millionaire — which aired nationally for years. On radio, David hosted The FinishRich Minute on Westwood One, reaching over a million listeners daily across 1,000+ stations, and Finish Rich with David Bach on SiriusXM.

David’s work has been profiled in The New York Times, BusinessWeek, USA Today, TIME, The Wall Street Journal, Forbes, Inc., Financial Times, People, Reader’s Digest, Glamour, Family Circle, Redbook, Huffington Post, Business Insider, Investors Business Daily, The Florentine in Italy, and many more.

AS SEEN ON

World Renowned Speaker & Educator

His FinishRich® seminars, including Smart Women Finish Rich® and Smart Couples Finish Rich®, have been taught by thousands of advisors across North America, helping over half a million people create lasting financial change.

Since 1994, David has inspired audiences across the world, from intimate workshops of 50 to arenas of 30,000. 

World Renowned Speaker & Educator

Since 1994, David has inspired audiences across the world, from intimate workshops of 50 to arenas of 30,000. 

His FinishRich® seminars, including Smart Women Finish Rich® and Smart Couples Finish Rich®, have been taught by thousands of advisors across North America, helping over half a million people create lasting financial change.

David started his career at Morgan Stanley where he was a Senior Vice President and partner of The Bach Group which managed during over a half billion dollars. He would go on to found FinishRich Media which would manage the Live & Finish Rich brands and create financial education platforms and partnerships with some of the leading financial service companies in the world (including Morgan Stanely, Invesco, Scotiabank, Wells Fargo, and Equifax). He later co-founded AE Wealth Management, now one of America’s fastest-growing RIAs, where he served as Director of Advisor & Investor Education and investment committee board member. David was named Thought Leader of the Year by WealthManagement.com and nominated as Women Wealth Advocate of the Year by Private Asset Management.

David’s career spans Wall Street, to financial educator to entrepreneurship.

Entrepreneur & Financial Executive

He lives with his family in Florence, Italy, and recently set a personal record with 78 ski days in Verbier, Switzerland. He’s a daily meditator, gym regular, and unapologetic nacho and pizza lover.

While his mission is global, David’s heart is at home with his family and on the slopes.

Father, Husband, Skier & Traveler

How Grandma Inspired It All

From a Happy Meal at McDonald’s to a global movement in financial freedom.

David has helped millions take the
first step toward financial freedom —

 and he’s here to help you, too.

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