I had just read your book 2 weeks ago, today. I am a self employed hairstylist and pretty good at saving money. Being in a service industry, business is up and down. When I am slow, I usually take off and hit the discount stores such as Ross, T.J. Maxx, Target, etc. After reading your book, I just stayed put in my salon and did other things rather than go out shopping to buy clearance items. I saved $300 more than usual within two weeks! I am not kidding. I put that money in my savings rather than spending it. I kept thinking of “The Latte Factor” every time I had an itch to go shopping!
When I didn’t think that I could cut down anymore on spending, I surprised myself. Even my husband was thrilled. Thank you for embedding “The Latte Factor” in my head.