Alice Chavez Hayward, CA

June 21, 2016

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David Bach is one of America’s most prolific and bestselling financial authors of our time who has helped millions around the world learn how to live and finish rich through his books, seminars, television appearances.
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I use to buy fast food, eat out all the time, but since I have been on a diet I almost always bring my lunch, which consists of fat free yogurt, bananas, and some other fruit. For dinner I usually have a salad that I make at home which consists of healthy greens, veggies, any and all and I use 2 grams fat dressing by wishbone. This is been a total turn around for me as I said I really enjoyed eating out day and night, but I am proud of the changes I made not only in my diet but also in my spending. After reading about your “Latte Factor” I didn”t realize how much money I spend carelessly in a day. My credit cards are almost maxed out but I have decided to refinance and save money with a lower interest rate, pay off my credit cards, make home improvements that will increase the sale of my condo when I decide to sell and invest in an IRA or CD. I am also going to increase my 401k investments. I am 48 and will qualify for retirement at age 56. I need to start doing and stop wasting time as I will need all the help I can get. I almost always buy 1 cup of coffee daily which is 1.40, but I now plan on bringing one from home.

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Hey there, I’m David.

Thank you. Over the past 30 years, I've had the privilege of reaching over 100 million people through my books, podcast, and media appearances. I've written 12 national bestsellers including The Automatic Millionaire®, Smart Women Finish Rich®, and The Latte Factor—with over 7 million copies sold in more than 20 languages. 

I've been honored to appear on NBC's Today Show over 100 times and have been featured on The Oprah Winfrey Show, CNN, Fox News, CNBC, and more. My work has been profiled in The New York Times, Forbes, TIME, and The Wall Street Journal. 

What has always driven me and still does is this: I want to help you live and finish rich. Whether you're just starting out or looking to make smarter financial choices, I'm here to guide you with real conversations and proven strategies.

At seven, my grandma handed me a stock certificate instead of a Happy Meal. That moment sparked my lifelong mission: to help you take control of your money and build lasting wealth.

Learn More

Bach Wisdom & Sixteen Timeless Truths

These truths have come from over 30 years of learning. Mostly from experience and also mentors. Feel free to pass them along.