Douglas Lee

June 22, 2016

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David Bach is one of America’s most prolific and bestselling financial authors of our time who has helped millions around the world learn how to live and finish rich through his books, seminars, television appearances.
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Dear Mr. Bach,

I recently read your book The Automatic Millionaire. As a result, I decided to take your Latte Factor challenge. As I kept track of the week’s spending, I found that the worst single area of wasted money was soda pop bought at work. I found that I put $21.00 into the soda machines each week. When I multiplied this figure by 52 weeks I was shocked! It figured out to be $1092 being put into the soda machines each year. This was nearly 5% of my take home salary going into the soda machines! Needless to say, change needed to be made. While I did not totally abandon the soda pop, I started to simply bring a 24-pack of cans to work each week. The difference in price between the bottles and cans was nearly $900! That’s close to ¼ of 2006’s Roth IRA limits, or nearly $29,000 by the time I retire in 2040 (10% interest rate). I never thought the price tag of twisting a few plastic bottle caps would be so expensive! Thank you for opening my eyes Mr. Bach!

Douglas Lee
Mission, SD

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Hey there, I’m David.

Thank you. Over the past 30 years, I've had the privilege of reaching over 100 million people through my books, podcast, and media appearances. I've written 12 national bestsellers including The Automatic Millionaire®, Smart Women Finish Rich®, and The Latte Factor—with over 7 million copies sold in more than 20 languages. 

I've been honored to appear on NBC's Today Show over 100 times and have been featured on The Oprah Winfrey Show, CNN, Fox News, CNBC, and more. My work has been profiled in The New York Times, Forbes, TIME, and The Wall Street Journal. 

What has always driven me and still does is this: I want to help you live and finish rich. Whether you're just starting out or looking to make smarter financial choices, I'm here to guide you with real conversations and proven strategies.

At seven, my grandma handed me a stock certificate instead of a Happy Meal. That moment sparked my lifelong mission: to help you take control of your money and build lasting wealth.

Learn More

Bach Wisdom & Sixteen Timeless Truths

These truths have come from over 30 years of learning. Mostly from experience and also mentors. Feel free to pass them along.