Elizabeth Johnson

June 23, 2016

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David Bach is one of America’s most prolific and bestselling financial authors of our time who has helped millions around the world learn how to live and finish rich through his books, seminars, television appearances.
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Hi David,
Lately I have found myself wondering where all my money is going?! Coincidentally, my mother just bought me a copy of The Automatic Millionaire. I have not read it all the way through yet, but wanted to share what I have learned already. In addition to my day job in the payroll department of a social science research firm, I am also the Executive Director/Stage Manager of a local semi-professional theater company. We currently have three shows in various stages of production. What this means is I often go straight from work to the theatre. I looked at my latte factor for yesterday alone and now know where all my money is going. I stopped by my neighborhood Starbucks in the morning for a $3.80 mocha, lunch in the cafeteria was around $6.00, on the way to the theater I grabbed carry-out for dinner at around $5.00 then mid-way through rehearsal I ran across the street to the local cafe for another coffee at around $3.50. That makes my latte factor for ONE DAY $18.30!!! I’m blowing almost $100 a week without even realizing it! Starting tomorrow I’m making my own coffee at home and the theater, bagging lunch to work and stocking up on frozen dinners (they go on sale for $1 each frequently). Another thing I’ve know for some time (that I need to start practicing), is how important household orginization can be in saving money. Several times I have found myself buying more tape, scissors (black skirt!) because I need it right away but can’t find the ones I know are in the house somewhere. De-cluttering and organizing my house is right up there at the top of my new financial planning list. I look forward to reading the rest of the book.

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Hey there, I’m David.

Thank you. Over the past 30 years, I've had the privilege of reaching over 100 million people through my books, podcast, and media appearances. I've written 12 national bestsellers including The Automatic Millionaire®, Smart Women Finish Rich®, and The Latte Factor—with over 7 million copies sold in more than 20 languages. 

I've been honored to appear on NBC's Today Show over 100 times and have been featured on The Oprah Winfrey Show, CNN, Fox News, CNBC, and more. My work has been profiled in The New York Times, Forbes, TIME, and The Wall Street Journal. 

What has always driven me and still does is this: I want to help you live and finish rich. Whether you're just starting out or looking to make smarter financial choices, I'm here to guide you with real conversations and proven strategies.

At seven, my grandma handed me a stock certificate instead of a Happy Meal. That moment sparked my lifelong mission: to help you take control of your money and build lasting wealth.

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Bach Wisdom & Sixteen Timeless Truths

These truths have come from over 30 years of learning. Mostly from experience and also mentors. Feel free to pass them along.