Bill Golden

June 23, 2016

ABOUT DAVID
David Bach is one of America’s most prolific and bestselling financial authors of our time who has helped millions around the world learn how to live and finish rich through his books, seminars, television appearances.
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David, I was in the book store looking at the library of money management books and investment guides. Now I’m no stranger to investments, but hardly savvy enough to try and play the market. I participate in my company’s 401k, which I just increased, I have my mutual fund with TransAmerica that I started 3+ years ago with a $100 a month automatic deduction from my checking account but I did have some bad habits.

The first bad, and most expensive, habit… wish it was as cheap as a latte… smoking. Cigarettes, being from the NYC area and I’m 15 minutes out of Manhattan, we both know, costs between $6-$7 A DAY!!! Well, reading your book and doing the math (not to mention the fact that I’m in the gym 5 days a week) I became absolutely disgusted. I’m 27 and this angered me so much that I threw out my cigarettes and quit right there, no bull. I went and increased my 401k to 12% deduction, reallocated my porfolio according to the chart in your book and on top of that I’m still making the $100 a month deposit to my mutual fund. I’ve read MANY books on money & investments and yours was a no-nonsense, simple approach that ANYONE can follow. I’m well on my way now and since I quit the smoking I’m gonna make sure that at 60 when I retire I can enjoy the rest of my life.

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Hey there, I’m David.

Thank you. Over the past 30 years, I've had the privilege of reaching over 100 million people through my books, podcast, and media appearances. I've written 12 national bestsellers including The Automatic Millionaire®, Smart Women Finish Rich®, and The Latte Factor—with over 7 million copies sold in more than 20 languages. 

I've been honored to appear on NBC's Today Show over 100 times and have been featured on The Oprah Winfrey Show, CNN, Fox News, CNBC, and more. My work has been profiled in The New York Times, Forbes, TIME, and The Wall Street Journal. 

What has always driven me and still does is this: I want to help you live and finish rich. Whether you're just starting out or looking to make smarter financial choices, I'm here to guide you with real conversations and proven strategies.

At seven, my grandma handed me a stock certificate instead of a Happy Meal. That moment sparked my lifelong mission: to help you take control of your money and build lasting wealth.

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Bach Wisdom & Sixteen Timeless Truths

These truths have come from over 30 years of learning. Mostly from experience and also mentors. Feel free to pass them along.