Cheryl

June 23, 2016

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David Bach is one of America’s most prolific and bestselling financial authors of our time who has helped millions around the world learn how to live and finish rich through his books, seminars, television appearances.
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Dear David:

I just wanted to let you know what the Latte Factor has done for me. I am 43, a mother of 3, and debt free – and have been debt free for years. I work from home and with all my combined income, I make about $50,000 year. Because I don’t work for someone else, I started my own retirement plan which I call the 369C Plan. The 369C Plan stands for every 3 years I need to be to a certain level in my savings, my children’s savings, career and mortgage payoff, and the C stands for Cheryl. My youngest turns 18 in 9 years which is why I call it my retirement plan. The Latte Factor of my plan is where I cut back on McDonald’s, use coupons for everything (which saves me a lot of money) and other spending areas to save an extra $300 to $400 a month. If my 369C Plan and Latte factor work together, by the end of 9 years, I should have a fair amount saved and invested, my mortgage paid off and my children will be started with a savings of their own in which to invest. I do not have a lot of bad spending habits (i.e, the Latte factor) but my children do and so I involve them in the whole Savings and Spending Plan to also help them with their future. It is a teaching and learning experience for us all.

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Hey there, I’m David.

Thank you. Over the past 30 years, I've had the privilege of reaching over 100 million people through my books, podcast, and media appearances. I've written 12 national bestsellers including The Automatic Millionaire®, Smart Women Finish Rich®, and The Latte Factor—with over 7 million copies sold in more than 20 languages. 

I've been honored to appear on NBC's Today Show over 100 times and have been featured on The Oprah Winfrey Show, CNN, Fox News, CNBC, and more. My work has been profiled in The New York Times, Forbes, TIME, and The Wall Street Journal. 

What has always driven me and still does is this: I want to help you live and finish rich. Whether you're just starting out or looking to make smarter financial choices, I'm here to guide you with real conversations and proven strategies.

At seven, my grandma handed me a stock certificate instead of a Happy Meal. That moment sparked my lifelong mission: to help you take control of your money and build lasting wealth.

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Bach Wisdom & Sixteen Timeless Truths

These truths have come from over 30 years of learning. Mostly from experience and also mentors. Feel free to pass them along.