Daniel Model Santa Cruz, CA

June 21, 2016

ABOUT DAVID
David Bach is one of America’s most prolific and bestselling financial authors of our time who has helped millions around the world learn how to live and finish rich through his books, seminars, television appearances.
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I call my success story, “Show me the Latte Factor” My apologies to Jerry McGuire. I spend money in the vending machines at work almost every day. Sometimes only $1.00, but often $2-$3. I’ve stopped putting money into the vending machines for the past month, instead depositing $1 a day into a glass jar on my mantle at home. This may not sound that unusual, but I’m pretty convinced that just saying I would stop putting money in the vending machines wouldn’t have been enough to get me to stop. I needed to SEE the money growing in the glass jar at home, knowing each time I put money in the jar I was putting it to my new home.

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Hey there, I’m David.

Thank you. Over the past 30 years, I've had the privilege of reaching over 100 million people through my books, podcast, and media appearances. I've written 12 national bestsellers including The Automatic Millionaire®, Smart Women Finish Rich®, and The Latte Factor—with over 7 million copies sold in more than 20 languages. 

I've been honored to appear on NBC's Today Show over 100 times and have been featured on The Oprah Winfrey Show, CNN, Fox News, CNBC, and more. My work has been profiled in The New York Times, Forbes, TIME, and The Wall Street Journal. 

What has always driven me and still does is this: I want to help you live and finish rich. Whether you're just starting out or looking to make smarter financial choices, I'm here to guide you with real conversations and proven strategies.

At seven, my grandma handed me a stock certificate instead of a Happy Meal. That moment sparked my lifelong mission: to help you take control of your money and build lasting wealth.

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Bach Wisdom & Sixteen Timeless Truths

These truths have come from over 30 years of learning. Mostly from experience and also mentors. Feel free to pass them along.