Gina de Groote

June 23, 2016

ABOUT DAVID
David Bach is one of America’s most prolific and bestselling financial authors of our time who has helped millions around the world learn how to live and finish rich through his books, seminars, television appearances.
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Wow! I saw you on Oprah and immediately purchased your book. I increased my 401K contribution to 10% today (from 5%) AND automated most of my bills and charity!

What is my coke and candy factor? Out of this world! Stop by McDonald’s to get a biggie coke at $1.50. Can’t just get a coke, buy large fries at $1.50. Work from home, so at lunch go to the grocery store to “see” people, leave with $10.50 of non essentials…cookies, expensive lunch, coke ($1.19/bottle). I’ve spent $13.00 and it’s only 11:30 a.m.! Mid-afternoon slump, let’s go to the bookstore and grocery store. Have lots of food at home for dinner, but spend another $11 on steak and A1 sauce.

Last night reading your book was definitely the AHA! moment for me. I have credit card debt and the “should” pay this and that first was ringing in my head as I filled out the new 401K. I still faxed it off to my HR department first things this morning! It will be a little “tight” for a while, but it will be worth it! As I watched QVC today (fashion day, don’t you know?) every item that tempted me was greeted with my brain saying: “that’s two hours of work, or 4 hours of work. That’s not worth it!”

Thank you and Oprah! My life is about to change

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Hey there, I’m David.

Thank you. Over the past 30 years, I've had the privilege of reaching over 100 million people through my books, podcast, and media appearances. I've written 12 national bestsellers including The Automatic Millionaire®, Smart Women Finish Rich®, and The Latte Factor—with over 7 million copies sold in more than 20 languages. 

I've been honored to appear on NBC's Today Show over 100 times and have been featured on The Oprah Winfrey Show, CNN, Fox News, CNBC, and more. My work has been profiled in The New York Times, Forbes, TIME, and The Wall Street Journal. 

What has always driven me and still does is this: I want to help you live and finish rich. Whether you're just starting out or looking to make smarter financial choices, I'm here to guide you with real conversations and proven strategies.

At seven, my grandma handed me a stock certificate instead of a Happy Meal. That moment sparked my lifelong mission: to help you take control of your money and build lasting wealth.

Learn More

Bach Wisdom & Sixteen Timeless Truths

These truths have come from over 30 years of learning. Mostly from experience and also mentors. Feel free to pass them along.