Louise Parker

June 23, 2016

ABOUT DAVID
David Bach is one of America’s most prolific and bestselling financial authors of our time who has helped millions around the world learn how to live and finish rich through his books, seminars, television appearances.
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I just finished your book, “The Automatic Millionaire”. I was dismissing the “Latte Factor” because I was certain of my spending habits and I knew I did not waste two or three dollars on coffee, tea or snacks. But I thought, “what the heck”. I might as well track every penny for a couple of days. What a surprise I received when I realized my “Latte Factor” is not little things! I had spent $40 in two days on books!! (Granted, buying books is how I ended up with you.) But, I was shocked at my “double-double latte factor”. I was buying books two to four times a month at the cost of $25-$40 each! Some were read right away or were for my daughter, but most sit on a shelf for a year while I catch up on ones I had purchased the previous months. I guess as far as spending addictions go, it’s a fairly healthy one, but I am so glad I followed your advice and tracked my spending. I was always so proud of my frugality, but that pride has been a little false.

So, I just wanted to say thank you for your true insight into everyday spending habits and for helping to reveal my “Latte factor”. I found the rest of the book very informative and inspiring. I believe I am on my way to securing a brighter future.

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Reply...

Hey there, I’m David.

Thank you. Over the past 30 years, I've had the privilege of reaching over 100 million people through my books, podcast, and media appearances. I've written 12 national bestsellers including The Automatic Millionaire®, Smart Women Finish Rich®, and The Latte Factor—with over 7 million copies sold in more than 20 languages. 

I've been honored to appear on NBC's Today Show over 100 times and have been featured on The Oprah Winfrey Show, CNN, Fox News, CNBC, and more. My work has been profiled in The New York Times, Forbes, TIME, and The Wall Street Journal. 

What has always driven me and still does is this: I want to help you live and finish rich. Whether you're just starting out or looking to make smarter financial choices, I'm here to guide you with real conversations and proven strategies.

At seven, my grandma handed me a stock certificate instead of a Happy Meal. That moment sparked my lifelong mission: to help you take control of your money and build lasting wealth.

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Bach Wisdom & Sixteen Timeless Truths

These truths have come from over 30 years of learning. Mostly from experience and also mentors. Feel free to pass them along.