Lynn Nicolai

June 23, 2016

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David Bach is one of America’s most prolific and bestselling financial authors of our time who has helped millions around the world learn how to live and finish rich through his books, seminars, television appearances.
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For just a few weeks now, maybe 3, I’ve been “throwing” money into a special box next to my desk…money each day that I didn’t spend on eating out for lunch. I call mine the “Chic-Fil-A Factor box” instead of Latte Factor. I typically would go there 3-4 days a week for b’fast or lunch, or dinner with my child on our way home from school/work. (I’m from Georgia and CFA is the most popular high end fast food place here. Lunch is usually $5-6 a pop). Right now, there is $82 in my box that would otherwise be in Chik-Fil-A’s til. I plan to keep collecting it for awhile longer and then put it in the bank and use it to start paying down a big credit card balance that is hanging over my head.

Also, since becoming more aware of where my money is or isn’t going, I have not used a single credit card (in almost a month)… that’s BIG for me… so soon the balance will start coming down, but at least it hasn’t gone UP in the last several weeks. That has already made me feel better than I have felt in ages and ages.

I bring my lunch to work and ENJOY it; knowing it cost me $2 or less, and I like imagining putting the money I didn’t spend eating out into the box…and using it for better purposes later.

As I have started all this, I am being convinced that aside from the Bible, yours are the most important books I could possibly be reading. I have become like a sales rep for you and am pushing my close friends to run, NOT WALK, to the bookstore and get these books.

I cannot thank you enough for all this information. I can now be counted among your group of fans for life.

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Hey there, I’m David.

Thank you. Over the past 30 years, I've had the privilege of reaching over 100 million people through my books, podcast, and media appearances. I've written 12 national bestsellers including The Automatic Millionaire®, Smart Women Finish Rich®, and The Latte Factor—with over 7 million copies sold in more than 20 languages. 

I've been honored to appear on NBC's Today Show over 100 times and have been featured on The Oprah Winfrey Show, CNN, Fox News, CNBC, and more. My work has been profiled in The New York Times, Forbes, TIME, and The Wall Street Journal. 

What has always driven me and still does is this: I want to help you live and finish rich. Whether you're just starting out or looking to make smarter financial choices, I'm here to guide you with real conversations and proven strategies.

At seven, my grandma handed me a stock certificate instead of a Happy Meal. That moment sparked my lifelong mission: to help you take control of your money and build lasting wealth.

Learn More

Bach Wisdom & Sixteen Timeless Truths

These truths have come from over 30 years of learning. Mostly from experience and also mentors. Feel free to pass them along.