Steve Bono

June 23, 2016

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David Bach is one of America’s most prolific and bestselling financial authors of our time who has helped millions around the world learn how to live and finish rich through his books, seminars, television appearances.
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Dear David and folks at FinishRich:

My Latte Factor for Friday, April 16 was: $10.55

A cappuccino at the gas station, which is less than a coffee house: $1.05

1 USA TODAY, I didn’t put the newspaper as wasted Money, its important: . 50

2 Lotto tickets: You have to play to win. OK wasted: $2.00

1 pop/ chip/ candy at lunch, employee owned pretty cheap: $1.00

Dinner, why is Quizno’s the most expensive sub shop?: $6.00

Total: $10.55

Obviously, I don’t eat out every night, but several times I buy for a family of 4 and easily $50/week is spent on dining. I hate to lose the ability to dine out at least once a week.

I noticed that I spend quite a bit more than necessary at the grocery store. I used to clip coupons and save anywhere from $20- $30/week. This is a mixed blessing. If I end up buying things just because I have a coupon and it’s on sale then I’m falling into a trap. However if I can contain myself to just those items which I need that are both on sale and/or I have a coupon I’ll be better off. Sometimes I need to skip the top notch brand and perhaps buy the store brand.

I think I can find ways save a lot of cash if I become more disciplined. It won’t be easy but I need to. And not just to put away for retirement. I already pay myself first. But I just bought a new home and payments are going to be such that it is going to force a restructuring of spending. We’ll see how it goes.

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Hey there, I’m David.

Thank you. Over the past 30 years, I've had the privilege of reaching over 100 million people through my books, podcast, and media appearances. I've written 12 national bestsellers including The Automatic Millionaire®, Smart Women Finish Rich®, and The Latte Factor—with over 7 million copies sold in more than 20 languages. 

I've been honored to appear on NBC's Today Show over 100 times and have been featured on The Oprah Winfrey Show, CNN, Fox News, CNBC, and more. My work has been profiled in The New York Times, Forbes, TIME, and The Wall Street Journal. 

What has always driven me and still does is this: I want to help you live and finish rich. Whether you're just starting out or looking to make smarter financial choices, I'm here to guide you with real conversations and proven strategies.

At seven, my grandma handed me a stock certificate instead of a Happy Meal. That moment sparked my lifelong mission: to help you take control of your money and build lasting wealth.

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Bach Wisdom & Sixteen Timeless Truths

These truths have come from over 30 years of learning. Mostly from experience and also mentors. Feel free to pass them along.