Vicki Brown

June 21, 2012

ABOUT DAVID
David Bach is one of America’s most prolific and bestselling financial authors of our time who has helped millions around the world learn how to live and finish rich through his books, seminars, television appearances.
JOIN THE VIP INSIDER LAUNCH TEAM!
Pre-order now and get behind-the-scenes access, private perks, and early bonuses!
JOIN NOW!

Our office moved upstairs next to all the restaurants and shops inside the airport. I would walk by them on breaks and in the morning into work. I started finding myself stopping at Starbucks for a small decaf coffee with cream once a week, then twice a week, and sometimes even three times a week, all at a cost of $1.60 a cup. I was usually good about not ordering food there but on occasion I would break down and get a piece of lemon cake (very small piece too) at a cost of $2.45. Some morning I would be too tired to make lunch for the day, always thinking in the back of my head I work at an airport where they have food if I forget mine or don’t feel up to making it. This was a bad thought. I started eating lunch at the airport, the highest place ever to eat and spending $10 give or take there.

I made changes after looking at my latte factor and now I buy the prepackaged Starbucks coffee at the grocery store. There are 10 sleeves in the box (but I like my coffee light) so I can use one sleeve two or three cups. The price is $7.19 (without coupons) but comes out pretty cheap for a cup of coffee compared to visiting the Starbucks store. Oh, I forgot to mention, when I did get coffee at the Starbucks store I would dump out a quarter of it so I could add enough creamer to lighten it the way I like it. What a waste of money.

I now bring a grocery bag of food that I leave in the fridge for the week. I don’t have to remember to pack a lunch each day and I am always prepared without having to give into eating out at the most expensive place on earth, the airport.

I love your book and it is a wonderful tool to see just what I am doing without knowing I am doing it. My eyes are now open.

+ show Comments

Reply...

back to blog home

Previous Post

«

Next Post

»

Hey there, I’m David.

Thank you. Over the past 30 years, I've had the privilege of reaching over 100 million people through my books, podcast, and media appearances. I've written 12 national bestsellers including The Automatic Millionaire®, Smart Women Finish Rich®, and The Latte Factor—with over 7 million copies sold in more than 20 languages. 

I've been honored to appear on NBC's Today Show over 100 times and have been featured on The Oprah Winfrey Show, CNN, Fox News, CNBC, and more. My work has been profiled in The New York Times, Forbes, TIME, and The Wall Street Journal. 

What has always driven me and still does is this: I want to help you live and finish rich. Whether you're just starting out or looking to make smarter financial choices, I'm here to guide you with real conversations and proven strategies.

At seven, my grandma handed me a stock certificate instead of a Happy Meal. That moment sparked my lifelong mission: to help you take control of your money and build lasting wealth.

Learn More

Bach Wisdom & Sixteen Timeless Truths

These truths have come from over 30 years of learning. Mostly from experience and also mentors. Feel free to pass them along.